In 1986 ... The Réserve Naturelle brand was created in Bordeaux. The objective: to offer a wide choice of fashion accessories to women through a new store concept that offers trendy, inspiring, renewed and accessible collections. Very quickly, Reserve Naturelle also set out to develop a range of perfumes under the adopt 'brand.


In 2015 ... Réserve Naturelle becomes adopted , in order to position perfume expertise at the heart of the company's development in France and internationally.